Insights

Business insights and blog articles written by our team.

Strategy

28 Oct 2025

The 2026 Playbook: Building a marketing plan that wins consulting and sales buy-in

The 2026 Playbook: Building a Marketing Plan That Wins Consulting and Sales Buy-In Approach 2026 planning less like pitching and more like co-authoring. When marketing speaks the language of sales and consulting—clients, sectors, opportunity, and risk—it stops being a “nice-to-have” and becomes central to how the organisation wins.

Digital Marketing

28 Aug 2025

The New Rules of Search

Search is changing. Generative AI now shapes visibility, clicks and trust. Here’s how HR firms can adapt to the new rules of discovery.

HR Consultancy, Selling to HR

2 Jul 2025

From Secure to Solo: How to Start Smart and Stand Out as an Independent HR Consultant

Thinking about starting your own HR consultancy? In this blog, we share key takeaways from our webinar with Amy Sawbridge, including advice on resilience, marketing, and making the mindset shift from in-house to independent. Plus, take our free HR Consultancy Readiness Assessment to discover how ready you really are.

Selling to HR

30 Jun 2025

From Secure to Solo: How to Start Smart and Stand Out

This webinar, ‘From Secure to Solo: How to Start Smart and Stand Out’, hosted by Siân Harrington, featuring Amy Sawbridge (former Chief People Officer at Côte, Brand Director & Head of Employee Experience at Virgin), for an honest conversation about her experience of building an independent HR consultancy that works.

Selling to HR

22 May 2025

How well do you know your HR Buyer?

Struggling to connect with HR decision-makers? Learn why empathy, market insight, and authenticity are key to engaging HR buyers—and how to avoid the most common mistakes vendors make.

Selling to HR

22 May 2025

Patience, Strategy, and Timing: Navigating long HR sales cycles

Selling to HR? Discover why long sales cycles aren't a problem to solve, but a pattern to navigate. Learn strategies to align sales and marketing, nurture the 90%, and stay relevant until timing is right.