The MarketIn-HR Collective accelerates the impact and growth of suppliers to the HR sector. With unparalleled access and credibility in the HR industry, we help founders and SMEs achieve success.
The MarketIn-HR Collective is a team of multi-skilled B2B marketing professionals specialising in driving the growth of organisations offering products and services to the HR sector. By partnering with us, you get fast access to a top-tier marketing team, ensuring you have the right expertise exactly when you need it.
your needs
Building credibility in the HR sector is challenging without strong connections and trust with senior decision-makers and key buying groups.
Over-reliance on founder-led or sales-led growth, with marketing failing to deliver impact.
Misalignment between your marketing team's capabilities and your business needs, resulting in ineffective and stalled growth.
In a crowded and fiercely competitive market, where audiences are increasingly oversaturated with messages, cutting through the noise to connect with your target audience is become an ever-growing challenge.
Marketing teams lack the strategic influence and customer-focused expertise to deliver meaningful results and demonstrate their value to the organisation.
Inconsistent strategies and a limited focus on retention weaken customer retention, revenue stream protection, and lifetime value.
The power of collective expertise lies in its ability to challenge, refine, and elevate ideas, ensuring stronger outcomes every time.
We combine deep industry expertise with specialist marketing skills to hit the ground running, eliminating the need for a steep learning curve. We bring proven experience and delivery frameworks to accelerate your time to performance, while challenging your thinking to drive results.
We create right-sized marketing strategies for your stage of growth and drive the lifetime value of your customers. As your growth partner, we focus on delivering sustainable, scalable results that fuel your long-term success.
We’re committed to investing in uplifting the talent of marketers in the industry. Through our ‘coaching-through-consultancy’ approach, we facilitate learning in the flow of work, leaving your team more skilled, confident, and prepared to thrive in a competitive market.
Managing multiple marketing suppliers can feel fragmented and overly complex. That’s why we simplify the process: one organisation to contract with, providing seamless access to a curated network of best-in-class marketing partners, with proven industry expertise.
Crafting and executing the right marketing strategy can feel overwhelming – especially with the pace of change. MarketIn-HR brings clarity to the chaos, giving you access to a dream team of seasoned pros with deep HR sector experience. Our multi-disciplined team is a community of marketing specialists, ready to make your business stand out. From strategy to execution, we’re here to drive results and deliver impact across the entire marketing mix.
The foundation of your business strategy, we help you build a right-sized marketing strategy to grow your pipeline and engage with your audience.
Drive growth through the latest thought leadership, demand generation, campaigning and influencing expertly targeted at your HR audience.
Understand your audience like never before with our research and insights specifically focused on the HR audience.
Reach the most senior HR decision makers through our events and constant engagement.
Our ‘coaching-through-consultancy’ approach integrates learning into our work together, equipping your team with the skills and confidence to excel in a competitive market.
Amplify your business with bespoke thought leadership and PR campaigns backed by unparalleled access to the PR community and senior HR leaders.
Optimise your customer and user journeys at every touchpoint to drive growth, build advocacy, and enhance retention.
Without the right technology, processes, and data, scaling your business is impossible. We audit and optimise your tech stack to ensure sustainable success.
meet the team
Michael has over 25 years’ experience in professional services marketing, has led global teams and developed and executed go-to-market strategies in countries throughout the Americas, EMEA and Asia Pacific regions.
Claire is an experienced B2B marketing leader with over 25 years in the HR, recruitment and talent technology sectors.
“There’s such power from collective expertise and diverse thinking. And we bring this power to our clients.”
David is a B2B Digital Marketing & Technology leader, and founder of Maxam Digital. He has worked in the HR industry for over 12 years as a CMO and Product Management leader and has deep expertise in strategy and digital marketing.
Siân is a renowned expert in HR thought leadership and PR, leveraging her extensive journalism experience to help HR consultants and vendors craft compelling content and strategies. A co-founder of The People Space she champions the human side of work while exploring the transformative potential of technology. Formerly publishing director at HR magazine she created the HR Most Influential list and has a proven track record of helping HR leaders to navigate the evolving workplace.
Katie is a well-respected writer and commentator on HR, workplace and leadership trends, having written about them for well over a decade. She is a former editor of HR magazine, has worked for the CIPD and has a deep understanding of the topics that matter to senior HR and other people-focused leaders.
We will be back to you very soon.
