Insights

Business insights and blog articles written by our team.

HR Consultancy, Selling to HR

2 Jul 2025

From Secure to Solo: How to Start Smart and Stand Out as an Independent HR Consultant

Thinking about starting your own HR consultancy? In this blog, we share key takeaways from our webinar with Amy Sawbridge, including advice on resilience, marketing, and making the mindset shift from in-house to independent. Plus, take our free HR Consultancy Readiness Assessment to discover how ready you really are.

Selling to HR

30 Jun 2025

From Secure to Solo: How to Start Smart and Stand Out

This webinar, ‘From Secure to Solo: How to Start Smart and Stand Out’, hosted by Siân Harrington, featuring Amy Sawbridge (former Chief People Officer at Côte, Brand Director & Head of Employee Experience at Virgin), for an honest conversation about her experience of building an independent HR consultancy that works.

Selling to HR

22 May 2025

How well do you know your HR Buyer?

Struggling to connect with HR decision-makers? Learn why empathy, market insight, and authenticity are key to engaging HR buyers—and how to avoid the most common mistakes vendors make.

Selling to HR

22 May 2025

Patience, Strategy, and Timing: Navigating long HR sales cycles

Selling to HR? Discover why long sales cycles aren't a problem to solve, but a pattern to navigate. Learn strategies to align sales and marketing, nurture the 90%, and stay relevant until timing is right.

Strategy

18 Jul 2024

Your value proposition: building the foundations of your marketing strategy

There’s no doubt, the HR sector is crowded, complex and fast-moving. The global HR tech sector alone was worth $8.54 billion in 2023 and is predicted to grow to around $52.24 billion by 2032. That’s a lot of noise, and with AI innovations flooding the space, it’s only getting louder.